Syllabus Marketing (Handel)

[c.moe]

also ich war an der Studia und hab mir den blauen ordner eingangsklausur marketing handel kopiert. da steht:

First EXAM:
Dubois, P.-L., Mühlbacher, H., Jolibert, A. (2007)
Marketing Management – A Value-creation Process,
Hampshire: Palgrave Macmillan
Chapter 1 – Creating Value, pp. 3-28
Chapter 2 – Strategic Management and Marketing, pp. 29-56
Chapter 3 – Determining Relevant Markets, Segmentation, pp. 57-91
Chapter 4 – Assessing Market Attractiveness and Competitive Positioning, pp. 92-129
Reader is available in the Marketing office (room# o.3.23) or in the STUDIA.
Statistics
1. Malhotra, N. (2004). Marketing Research - An Applied Orientation, 4th Edition. Pearson
Education International.
Chapter 15 (pp. 424-465)
Chapter 16 (pp. 466-493)
Chapter 17 (pp. 494-531)
Examples and practical exercising for the exam:
2. Green, S.; Salkind, N. (200. Using SPSS for Windows and Macintosh: Analyzing and
Understandig Data, 5th Edition. Pearson International Edition.
Lessons 22-25, 31, 33, 34, 40, 41

[dennis]

Ich konnte heute leider nicht ins Statistiktutorium gehen...Kann mir bitte jemand sagen was da gemacht wurde??
Gibt es Folien zum runterladen??